REWRITE MENOPAUSE
Brief: Reposition menopause and highlight how its absence from mainstream media is detrimental to women, trans-men and non-binary people of all ages. Develop an innovative campaign or event that tackles the lack of awareness of menopause, the issues surrounding it and social stigmas.
EXECUTION
Rewrite Menopause is a social media campaign that aims to rewrite the definition of menopause. The campaign gives the power back to women to freely decide how they want their menopause experience to be represented.
It encourages women to openly adopt the phrase ‘I am in menopause’ while interrupting it with real experiences that are missed in common portrayals of menopause. By using our template, each response will be added to our ever-growing archive of real and accurate accounts, which can be used as an educational tool or a visual reminder that your feelings through menopause are valid and normal.
D&AD New Blood Competition Entry
Participants will use our online Template Generator to contribute to the campaign. Once submitted they’re reviewed and collected in our archive which features on the homepage of our website. You also have the option to share your account on social media to spread awareness.
